I had an SEO expert tell me that 25% of all searches in Google (and like sites) are for video. Wow. What this means is that if you are trying to build your brand or business using online technologies, you better have online videos available for people to find. And if you blog, adding video clips will be a big bonus in terms of traffic.
Because if this, I recently went to a conference breakout session about how to create and upload easy and effective video clips. I need:
- A basic video camera.
- A light or two, maybe one of those light diffusers.
- A microphone - I already have this. I can use the one from the camera, too.
- The class instructor said that for MAC, iMovie does a fine job, and I already have this program.
- Accounts at the popular video sites like You Tube and the like (here is a nice webpage that lists many video sharing sites).
Badda Bing - that's all I need to get started. What about you? If you are a manager, consider using periodic video to communicate measures, plans, changes, thoughts about excellence, or to celebrate successes.