Communication a Killer App?

My online pal, Rosa Say, offers this excellent post called, Communication is our Kill App. Check it out. She does a great job of framing the argument for why we all might want to try new ways of communicating even when we are already crazy-busy and don't have time to spare. Here's a juicy snippet:

"Here’s the thing: I believe that we can always converse with each other more than we are, sharing the incredible amount of knowledge stored up in our amazing brains."

I agree that we can connect more an more fully than we are today. And by fully, I do not mean LONG. For example, a short, but genuine 140 character tweet (twitter post) or 200 word blog post can create connection. This is the potential power of Twitter and blogging and podcasts, and copy machine encounters. What we have to do in the case of Twitter, is figure out how to navigate the clutter of tweets that are interesting (and potentially and delightfully distracting) but not relationship builders. If you like to follow shiny objects, Twitter could be a challenge!

Like with all forms of communication, you don't want to go into and new technology with the prime motivation to build your business. I think you will be best served if you try new ways of connecting to build better and more meaningful relationships. And if you adopt this mindset, you will not go wrong.

Comments

[Rosa Say]

Thank you for sharing my posting Lisa, and I heartily agree with your final suggestion; It is increasingly clear in business today that a certain “conventional” way of approaching a sale has become timeless wisdom: Work on the relationships first and the building of your business will naturally follow.

Keith Ferrazzi of Never Eat Alone fame (and a pal of yours too if I recall correctly) offers some great advice in this respect, saying “build it [your network] before you need it.”

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